A town on the left bank of the small river of the same name in the region of Podravina, 70 km southeast of Varazdin; elevation 149 m; population 24,238. Koprivnica got the status of a free royal town in 1356. Economy is based on farming, livestock breeding, food (Podravka), pharmaceutical (Belupo), textile, wood and timber, paper, leather, metal-processing and building material (brickwork) industries.
Koprivnica is the centre of this part of Podravina. The development of tourism in the region is facilitated by rich cultural heritage and powerful economic potential. The town is located at the intersection of the main roads from Zagreb and Varazdin toward Virovitica and Osijek (M3), as well as on the junction of the railroads Budapest – Zagreb and Varazdin – Osijek.